I was an avid coffee drinker for years until discovering my body is much happier without a cup of coffee each morning. While I don't miss coffee (shocking, I know), I did miss the routine of having a warm cup of something while sitting down to my computer to start work. After trying a bunch of options, Matcha Lattes were the winner for me. Thank goodness for TikTok because I was spending way too much on Sbux matcha lattes. I don't know if the whisk is truly necessary, but I enjoy the experience of making quality matcha in a thoughtful, low-tech way, and it is legit the best way to froth without getting clumps. And anything that I just need to quick rinse and plop on a stand to let air dry is a win. This stand is a cute color and does what it is supposed to do: maintains the whisk shape while it air dries. If you're going all in on the matcha experience, the whisk and the whisk holder are worth the little extra expense for the all-in morning routine experience.
Fits well with the bamboo whisk and lets it dry out quickly after making a matcha.