Hojicha Powder

I love matcha but had never tried powdered hojicha before, and I'm definitely a fan! While I prefer matcha cold, I think hojicha is nicest warm because of the toasty/nutty flavor profile. (Though it's good iced too!) It really has such a comforting and relaxing taste prepared hot with milk. I love that these powders are unsweetened, so I can choose to just add a little bit of sugar (which also really brings out the flavors in the flavored options.) I've also tried the banana hojicha, which I loved, and I look forward to trying the other flavors. I definitely recommend this if you're already a fan of matcha - it's definitely different, but the same easy prep and delicious result!

I knew when I started reading about Hojicha that I was going to love it. It has a rich, nutty flavor, similar to teas I couldn't pronounce while stations in Korea. Hojicha has the power to take me back there and recall good memories. We've tried the banana Hojicha as well and it is fantastic too. The banana mellows the whole flavor out, and hides the hojicha a bit. The household is split a bit, with my partner preferring the banana Hojicha, and myself favoring the unflavored.

At time of writing, we've already placed a second order for significantly more flavors. Can't wait until it arrives!

Tastes very similar to black tea, I really like it. I prefer the honey lemon over the original, but it's still really good.

Never had hojicha before, but during the customer appreciation sale decided to try some and I'm glad I did! Really great for drinking in the afternoons. Love the nutty flavor.